The pressures and threats to Jelena Zoric began after the journalist reported on the case of Jovanjica – an agricultural farm where it was discovered that entrepreneur Predrag Koluvija, close to certain people from the Serbian Orthodox Church, ministers in the Government of Serbia and the ruling Serbian Progressive Party, grows marijuana instead of organic vegetables. One in a series of threats came from Dijana Hrkalovic, the former state secretary in the Ministry of Internal Affairs. As a guest in a television show with national coverage, Hrkalovic presented a series of incorrect information about journalist Jelena Zoric and addressed threats to her, mentioning her brother. On the same occasion, Hrkalovic constantly insinuated that the journalist was in a close relationship with the acting prosecutor for organized crime in the case of Jovanjica. The journalist reported all the threats, but apart from the initial reaction, there was no further, more serious reaction by the prosecution regarding the case. However, Jelena points out that it is important to report threats to the competent authorities, so that there is a record, if nothing else, of the frequency of threats to journalists. The best defense, Jelena says, is to continue being a journalist.
Pritisci i pretnje Jelenu Zorić počeli su nakon što je novinarka izveštavala o slučaju “Jovanjica” – poljoprivrednom gazdinstvu na kome je otkriveno da preduzetnik Predrag Koluvija, blizak pojedinim ljudima iz Srpske pravoslavne crkve, ministrima u Vladi Srbije i vladajućoj Srpskoj naprednoj stranci, umesto organskog povrća uzgaja marihuanu. Jedna u nizu pretnji došla je upravo od bivše državne sekretarke u Ministarstvu unutrašnjih poslova Dijane Hrkalović. Hrkalović je, gostujući u emisiji na televiziji sa nacionalnom frekvencijom, iznela niz netačnih informacija o novinarki Jeleni Zorić i uputila joj pretnje spominjući njenog brata. Ona je tom prilikom konstantno insinuirala da je novinarka u bliskoj vezi sa postupajućim tužiocem za organizovani kriminal u slučaju Jovanjica. Novinarka je sve pretnje prijavila, ali osim početne reakcije nije bilo dalje, ozbiljnije reakcije tužilaštva u vezi sa tim slučajem. Ipak, Jelena ističe da je važno pretnje prijaviti nadležnim organima, da postoji jedna evidencija, ako ništa drugo, o tome koliko su one učestale u odnosu prema novinarima. Najbolja odbrana je, kako Jelena keže, nastaviti da budete novinarka.